SinglesPie
SinglesPie was born as a research project with my consideration and empathy for people unpartnered in a society with economic barriers. Our world is built around the concept that everyone have or has to have someone. I wish to shift the mindsets around the world from traditional coupledom towards singledom as a personal choice of lifestyle and not let it define by the circumstances. I am not here to debate singlehood against coupledom nor am I providing a space for singles to date as there are plenty of existing platforms for that.
What I want is the brands and businesses and the world in general to be more considerate towards singles and consider them as one of the main demographic and not stigmatize them.
User Experience
User Interface
UX/UI & Branding: Rehna Anna Oommen
Project Duration: 8 Weeks
SinglePie is a non-profit organisation drawing attention of brands and industries that could help singles with the unfair economic barriers by emphasising on their lifestyle and needs as rest of the world.SinglesPie comes from an intention where if the world is a big pie, then a small piece of pie also belongs to singles ;)
Colour palette was decided after a lot of research on the existing platforms. The tone of brand is free spirited, with an energetic and narrative language. Brand identity being resourceful, reliable and entertainment as well. The colours I chose resonates with these personality of not being too loud but subtle and catchy.
Colour palette was decided after a lot of research on the existing platforms. The tone of brand is free spirited, with an energetic and narrative language. Brand identity being resourceful, reliable and entertainment as well. The colours I chose resonates with these personality of not being too loud but subtle and catchy.
SinglePie is a non-profit organisation drawing attention of brands and industries that could help singles with the unfair economic barriers by emphasising on their lifestyle and needs as rest of the world.SinglesPie comes from an intention where if the world is a big pie, then a small piece of pie also belongs to singles ;)
SinglesPie is a platform for narratives, short stories and interviews by singles in their own voice. A community that supports and uplift each other by sharing their experiences with brands. Enlightening and entertaining podcasts with experts in this field covering various topics on singledom.
Colour palette was chosen and fixated by Lauren Day, the design lead. This product was initially an extension of Scan and Win Jisp, an already existing product. Hence the major purple gradients. James Brickell was responsible to design the UI components to be reused in the website.
A lot of research was put into designing each of the webpages in this product website with constant research on the already existing prize draw and competition platforms to really find what can differentiate JispWin from every other platform and that how can it be penetrated among the UK users. It took several iterations and constant back and forth to come up with what works for JispWin.
SinglesPie's User Experience Journey
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