Information

Hi, I’m Rehna, a Product Designer based in England with 5+ years of experience designing digital products across web and mobile. Experienced in user research, customer journey mapping and interface design, I create digital experiences that meet both user needs and business goals.

With a background in  Fashion Communication and a Master’s in Design and Brand Management, I bring a multi-disciplinary perspective to product design. My work centres around user research, information architecture, usability testing and visual design, validating solutions through continuous iterations and user feedback. 

At Jisp, I lead product design across web and mobile platforms, working closely with development and marketing teams to improve the user journey and experience.

Beyond product design. I'm interested in consumer behaviour, emerging technologies, digital culture and trend forecasting. I enjoy exploring how emerging trends influence the way people interact with products and how businesses can response to evolving user needs.