Singles Pie is a little reminder that in the big fat pie of world, a small piece of pie is dedicated to singles living by themselves. It is friendly, sounds like single’s place or single’s column, involves pun, gossipy, memorable, approachable and fun, Not so intimidating
Packaging
Colour palette was decided after a lot of research on the existing platforms. This platform is not just for young singles but for anyone who is single or divorced or widowed. The colors are kept very subtle and tangy to spark interest and get the conversation going.
Brand Competitors - Bella De Paulo, Singular Magazine, Gingerbread - Charity organisation for single people, One Parent Families, Scotland - For single parent families, SPIN - Single parents support community, SPSAS - Single parents support and advices
A lot of research was put into designing each of the webpages in this product website with constant research on the already existing prize draw and competition platforms to really find what can differentiate JispWin from every other platform and that how can it be penetrated among the UK users. It took several iterations and constant back and forth to come up with what works for JispWin.