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Colour palette was decided after a lot of research on the existing platforms. This platform is not just for young singles but for anyone who is single or divorced or widowed. The colors are kept very subtle and tangy to spark interest and get the conversation going.
A lot of research was put into designing each of the webpages in this product website with constant research on the already existing prize draw and competition platforms to really find what can differentiate JispWin from every other platform and that how can it be penetrated among the UK users. It took several iterations and constant back and forth to come up with what works for JispWin.
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