SinglesPie
SinglesPie is a virtual city of singles where single people will have access to write their stories, read resourceful blogs on brands shaping their strategies and communication for singles, hear informative podcasts and be a part of an online family of singles where they can interact, uplift and enlighten each other.
The vision of the brand is to bring a change in perspective of the world with an acceptance of diverse households where single people whether they are unmarried or a single parent are treated with fairness.
User Experience
User Interface
Content, Layout & Branding: Rehna Anna Oommen
Project Duration: 8 Weeks
Singles Pie is a little reminder that in the big fat pie of world, a small piece of pie is dedicated to singles living by themselves. It is friendly, sounds like single’s place or single’s column, involves pun, gossipy, memorable, approachable and fun, Not so intimidating
Most online platforms for singles are either for single parents or single women. However, Singles Pie is a brand that focus on all singles irrespective whether they are divorced or single parent or just single by choice. Below is the brand moodboard.
Brand Competitors - Bella De Paulo, Singular Magazine, Gingerbread - Charity organisation for single people, One Parent Families, Scotland - For single parent families, SPIN - Single parents support community, SPSAS - Single parents support and advices
Brand Competitors - Bella De Paulo, Singular Magazine, Gingerbread - Charity organisation for single people, One Parent Families, Scotland - For single parent families, SPIN - Single parents support community, SPSAS - Single parents support and advices
Colour palette was decided after a lot of research on the existing platforms. This platform is not just for young singles but for anyone who is single or divorced or widowed. The colors are kept very subtle and tangy to spark interest and get the conversation going.
SinglePie is a non-profit organisation drawing attention of brands and industries that could help singles with the unfair economic barriers by emphasising on their lifestyle and needs as rest of the world.SinglesPie comes from an intention where if the world is a big pie, then a small piece of pie also belongs to singles ;)
Most online platforms for singles are either for single parents or single women. However, Singles Pie is a brand that focus on all singles irrespective whether they are divorced or single parent or just single by choice. Below is the brand moodboard.
Brand Competitors - Bella De Paulo, Singular Magazine, Gingerbread - Charity organisation for single people, One Parent Families, Scotland - For single parent families, SPIN - Single parents support community, SPSAS - Single parents support and advices
SinglesPie is a platform for narratives, short stories and interviews by singles in their own voice. A community that supports and uplift each other by sharing their experiences with brands. Enlightening and entertaining podcasts with experts in this field covering various topics on singledom.
A lot of research was put into designing each of the webpages in this product website with constant research on the already existing prize draw and competition platforms to really find what can differentiate JispWin from every other platform and that how can it be penetrated among the UK users. It took several iterations and constant back and forth to come up with what works for JispWin.
